Kanye life of pablo new york merch10/27/2023 ![]() ![]() The new shops follow on from West’s pop-up in New York’s Soho in March, which he said generated $2m (£1.5m) in sales of items including thrift store jackets customised by the rapper for $400. Last year British fashionistas queued outside a clothes shop in Newcastle for days in the hope of bagging the latest range of his trainers. ![]() He first signed a deal with the sports brand in 2013, and in 2015 sold 9,000 pairs of Yeezy Boost trainers in 12 minutes. The musician’s merchandise has been notoriously hard to purchase. West premiered The Life of Pablo, his seventh studio album, in February this year as he unveiled his Yeezy Season 3 fashion range, his collaboration with Adidas. ![]() Photograph: Don Arnold/Getty Images for Bravado A Kanye West fan in the Sydney Pablo pop-up store.
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